VELO x VICE:
Levels
Okay, so a quick lesson on nicotine pouches. They’re small, hands-free, and you tuck them under your lip. Simple, right?
The issue for VELO, however, was that they didn’t really have a space to play in. An area to naturally tap into. Until now.
Hands-free, smoke-free and focus-boosting, VELO isn’t only a handy gaming companion. It’s a gaming essential. To introduce the gaming world to nicotine pouches, we partnered with VICE to create a 3-part docuseries, exploring the stories behind 3 unique gamers and the Levels it takes to make a success of it.
Teasers
Hero teaser (above)
Individual teasers (right)
Hero
As well as being posted to the VELO Global Insta page, the series was also showcased via a VICE sponsored content page (increasing reach and authenticity).
Ask Me Anything
In true social fashion, we wanted to make our campaign more of a 2-way conversation. It’s why we finished off with 3 AMA sessions (taking place on VELO Global’s Insta page).
All people had to do is comment on the videos posted below and our gamers would reply directly to the comment.