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Some other bits & bobs

Bloo: Bursts of Happiness

In a sea of germ-kill messaging, Bloo were failing to achieve cut-through. With this in mind, we wanted to take the brand somewhere less expected, instead focusing on the emotional benefits of having a fresh bathroom.

Soon after launching with a press ad, a last-minute opportunity came up to sponsor The Paul O’Grady Show (rumour has it Paul loved the idents).

Cadbury Big Taste:
Made for big moments

Cadbury Big Taste.
Big bars packing some big flavours.

They’re perfect for sharing.
Which is what makes them so perfect for those big moments.

The big game.
The big reunion.
The big series finale.
The big... well, you get the idea.

It’s like Big Taste was made for them.

Tibet Relief Fund:
After 60 years, it’s time to turn this around.

Quick history lesson…

In 1950, China invaded Tibet. Illegally.

Tibet still lives under Chinese rule.

Even possession of the Tibetan flag can lead to arrest, imprisonment
and in some cases, torture.

With 2019 marking the 60th Tibetan National Uprising Day,
surely it’s about time something was done to change this?

Jeyes:
That summer feeling starts with Jeyes

If your garden isn’t summer-ready, has summer even begun?

Technically, yes.

But that summer feeling? No way.

Only when BBQs are scrubbed, patios are polished and decking is decked out can you really start to enjoy what summer has to offer.

Bloo FoamAroma:
HalleLOOjah!

The word ‘revolutionary’ gets thrown around a lot these days.

For many, it’s something that fuels change, impacting society and our way of life. For Bloo, it’s a foaming powder you sprinkle down the toilet.

Our brief? To announce the arrival of FoamAroma in a way that builds on our Burst of Happiness positioning.

It turned out to be Bloo’s most successful product launch to date, growing a struggling business by £3m.

Oxford Campus Notebooks:
Love your thinking

After a drop-off in entries to their Love Your Thinking competition, Oxford Campus wanted to create a couple of social posts that would reignite the conversation.

To do this, we created two videos that not only captured the spirit of the competition, but the product too.