BHF:
If blood can’t make its journey, neither will you.

The London Underground. It runs like arteries under a bustling city. A bustling city full of busy people who give little thought to their heart health.

To change this, we thought we’d hit people at a time where tensions are as high as the stress levels – the daily commute.

Whether merely suggesting 'delays' or actually causing them, we wanted to turn these raw emotions into an opportunity, interrupting commutes with an experience that carries a memorable analogy…

When blood can’t make its journey, neither will you.

Art Director: Will Jackson