Vuse x Complex:
Power Your Hustle
We all have our own hustles bubbling away in the background. For some, it’s that app idea you swore to your mates would make them millions (if only they would invest). For Vuse, it was the easy-to-use, intuitive ePod 2 – their most innovative vaping device to date.
As a brand who champions creative freedom, we wanted to launch the ePod 2 by inspiring our audience to embrace their own passions, turning their side-hustles into a way of life.
In partnership with Complex, we created a 3-part miniseries, exploring the stories of 3 creators and what it is that powers their hustle.
Hero
When it comes to social, authenticity is key.
It’s why we wanted our stories to take the spotlight, keeping branding fairly low-key.
As well as being posted to our own social channels (paid and organic), our series featured on a sponsored article on Complex.
Although only briefed to provide ‘guide copy’, sensing an opportunity, I decided to go all out and write the article myself.
Turns out, they liked it. Click here to have a read.
Episode 1 | Asiko
Episode 2 | Jesu Moratiel
Episode 3 | Judith de Leeuw
Reels
To get to most out of our content, we created a series of cutdowns and shorts for IG Reels (paid and organic).
Content was also shared to our talents’ own accounts, increasing reach.